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Whether you're a small start-up or top global brand, Game-Based Marketing offers
In short, Game-Based Marketing is a primer for leveraging the un- precedented opportunity created by the game-centric revolution in marketing and advertising.
And Game-Based Marketing is the guide to this brave new world of customer engagement through Funware:
Funware--a term that summarizes the ubiquitous presence of games or game mechanics in our lives--also serves as the buzzword for game-based marketing.
They are an essential part of the puzzle in game-based marketing.
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